Vinnie Jones on couch
Peter Stringfellow says trust me.
BUT STRINGFELLOW’S SUCCESS WAS NOT GOING UNNOTICED.
Projection of eyes
THE GIANT CORPORATIONS OF AMERICAN LAP DANCING WERE LOOKING FOR NEW MARKETS.
AND CLUB EXECUTIVE DAVID FIERSTONE WAS SENT TO SCOUR THE STREETS OF LONDON FOR A FOOTHOLD
AND LIKE ANY WAR COMMANDER, HE KNEW THE CHOICE OF THE BATTLEFIELD WOULD DETERMINE THE OUTCOME OF THE WAR.
David Fierstone in car
It’s gotta be a good location, you don’t want people turning up to a downmarket area that’s not going to make them feel very special.
FIERSTONE LOOKED NEAR STRINGFELLOW’S CLUB IN WESTMINSTER, THEN HEADED FOR THE BORDER
David Fierstone in car
Camden, was known to be much more lenient and open to our type of business.
THE AREA WAS STILL CLOSE TO CENTRAL LONDON, BUT CAMDEN COUNCIL DID NOT HAVE ANY LAWS TO STOP FULLY NAKED LAP DANCING.
AFTER A LONG SEARCH, FIERSTONE REACHED THIS BUILDING ON TOTTENHAM COURT ROAD.
David Fierstone
I couldn’t believe what I found, and I was absolutely excited I was thrilled about it, by the possibilities. It was a beautiful room
AND THE MORE HE SAW OF THE VENUE, THE MORE SUITABLE IT SEEMED.
David Fierstone
it got even better because I realised that it just fell in the Camden Council boundaries, so it was just outside by a foot or two, Westminster
THE PREMISES WAS JUST HALF A MILE FROM STRINGFELLOW’S. AND BECAUSE CAMDEN HAD NO LAW TO STOP IT, THE PLACE COULD BE FILLED WITH NUDE LAP DANCERS.
Peter Stringfellow
What? I didn’t realise that. No, what you have to do in Westminster, cause it’s Westminster, not Camden, you want to open a club, take a shack, call in a nightclub, and your open. You want to turn it to girls, fine. I couldn’t get my breath.
David Fierstone
We were fully nude, Peter was only topless, nudity will always win over topless.
Shadow over projection
NOW FIERSTONE’S BOSS WAS READY TO REVEAL HIMSELF.
AMERICAN JOHN GRAY RAN STRIPPING ON AN INDUSTRIAL SCALE - A CHAIN OF 11 CLUBS WITH THE UNLIKELY NAME OF SPEARMINT RHINO.
JOHN GRAY HAD MARRIED A PORN STAR, EXPANDED INTO INTER-NET PORNOGRAPHY AND OPENED HIS OWN LINE OF SEX SHOPS.
HE HIT THE UK WITH A CORPORATE VIDEO THAT
EMPHASISED HIS BONA FIDE CREDENTIALS.
Corporate promo
"Welcome to Spearmint Rhino companies, the world leader in upscale gentlemen’s clubs.
As the undisputed leader in Gentlemen’s club development and operations in the United States we hope to continue our growth here at the rate of approximately six stores a year over the next 24 to 36 months and we are very interested in expanding more rapidly than that simultaneously in Europe.
John Gray from corporate
Accordingly I think the market’s the appropriate time in the UK.
Spearmint Rhino card revolves to John Gray.
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